Imagine Greater Tucson
Phase I Data Gathering

Arizona Small Business Association
ASBA Office – 4811 E. Grant Rd.,  Tucson
Date of Conversation: Wednesday, February 16, 2011  Time: 8:30 – 10:00 AM
Facilitator: Deborah Knox  Recorder: Patrick Hartley
Number of Tables: 1  Number of Participants: 9
 
Theme 1. Weather
 What do you like the most about our community/region?
  Weather
  Climate
  Weather
  Weather
 Why is this important? How does this affect you?
  We are safe from natural disasters
  Also, the landscape - you can drive up Mt. Lemmon (it's the proximity of different geographies)
  Contributes to the lifestyle - spending time outdoors
  Brings tourism (especially this year with all the snow elsewhere)
  Can spend time outdoors
  We manage the heat well
  You don't have to shovel it
  Great for health (arthritis)
 
Theme 2. Sense of Community
 What do you like the most about our community/region?
  The small town sense
  Friendly
  Small town feeling
  Sense of community
  Friendliness
 Why is this important? How does this affect you?
  I travelled to Florida after 1/8 and people around the country were so impressed with our community
  It's not just the perception of our community - it's reality
  Very microbusinesses soloprenuer
  It's healing
  "Need a hug, move to Tucson."
  Gives us a sense of support from our networks
  Business is done here through personal interaction
  Nice to see people I haven't seen in years- like at the Collabomixer
  It adds to a sense of security
  Makes us more polite and friendly
  Came from Houston and I felt so anonymous there. Here I always run into people I know
 
Theme 3. Image
 What do you most want to change or improve about our community/region?
  The negative publicity
 Why is this important? How does this affect you?
  An example of our image is the road side shrines that have spread just because they are a part of the local culture (see the white bicycles)
  We take stories of violent crime seriously, because it's not just something that we pass by on the freeway, like in other big cities. We are not divided by a freeway in this community
  There is some division at River Rd in the north
  Sometimes larger cities become callous about violent crime - that is not the case in Tucson
  It really ticks me off when I hear about crime - it violates my sense of safety
  Things like SB1070 pop up and impact our image
  We should take the IGT approach to elected officials
  Even the reporters that were here, were so impressed with the community
  A positive image helps with tourism. The snow birds keep returning
  1 1/2 weeks after the shooting there were still Fox News trucks in the area
  We are collaborative and cooperative - our own conversation illustrates this
  It's really hard to get positive news in the media
  The 1/8 news was the rare example - it was positive, sustained coverage of our community
  It was a natural , spontaneous response to 1/8- our 'small town' community
  I am a 25 year native of this region, and I was never so proud of Tucson as after the shooting
  When reporters focused on Tucson's response to the 1/8 shootings the image really shifted - we were no longer just "part of Arizona" and are separate from the "big basin in the middle of the state."
 
Theme 4. Education
 What do you like the most about our community/region?
  UofA
 What do you most want to change or improve about our community/region?
  Education (primary and secondary)
  Education
 Why is this important? How does this affect you?
  When we speak of educators and politicians, we shouldn't generalize. Remember that they are people too.
  We have a beautifully diverse community
  Educators don't know how to use the tools that they are trying to push on us
  Lack of understanding of where kids are coming from (tech savvy advanced and kids from non-English speaking backgrounds)
  Education develops the labor force
  TUSD doesn't know how to be good bureaucrats - not understanding the population they are serving - they don't understand how to use the data they have (they take teachers away from the primary needs area)
  The teachers only have so much time, and they can't commit as much to the students as is needed
  Business people won't move here if there is no education for their children
  Lack of support and resources for individual classes in the classroom
  It's our future
 
Theme 5. Sustainability and Clean Energy
 What do you like the most about our community/region?
  Use of solar power
  Electric car charging stations at Bookman's
 What do you most want to change or improve about our community/region?
  Food supply and gardening
  Water
 Why is this important? How does this affect you?
  This could be a meca for developing solar panels - but we don't want to use them (we are overly concerned about views and architecture)
  We have yet to figure out how to compromise and merge solar panels and wind turbines with our views and architectural heritage
  Wind turbines could cut into our mountain views
  Sustainable technology has strong economic implications- it could be an economic driver (do we want to sacrifice our views to it?)
  I'd like it to be able to not change
  We've got the sun and the wind - we should harness it
  Responsibility
  I like tacos so I'm not prepared to leave this place - there's another generation
 
Theme 6. Outdoors
 What do you like the most about our community/region?
  Beauty
  Love
  Outdoor recreational opportunities
  The Sonoran Desert - being able to see the horizon
 What do you most want to change or improve about our community/region?
  Sustainability
 
Theme 7. Lifestyle and diversity
 What do you like the most about our community/region?
  Cultural diversity
  Lifestyle - informality, casual
 
Theme 8. Scalable Transportation Options
 What do you like the most about our community/region?
  No freeways
 What do you most want to change or improve about our community/region?
  Traffic flow - lack of bus pullouts
  Transportation system
  Traffic is bad
  Continue to enhance bike transportation
  Air travel - more direct flights
 Why is this important? How does this affect you?
  Need more park and rides - the transportation system needs to be more user friendly
  Accessibility to the airport is important because big businesses won't want to locate here if the executives can't fly in and get to where they are going easily
  Street car should go out to the airport
  Need more accessibility to public transit for citizens as well as visitors
  The bus system (routes and times) need to be better communicated (through the internet or another source)
  The economy falls down
  We need to walk and bike everywhere (for the health of it, and to experience the beauty around us more personally)
  Without transportation we don't get anywhere
 
Theme 9. Health care
 What do you like the most about our community/region?
  Medical excellence
 What do you most want to change or improve about our community/region?
  Access to affordable healthcare
 Why is this important? How does this affect you?
  Redistribute wealth so health care is available to all
  What about access to mental health care as well?
  SMI people get nothing AHCCCS
  AHCCCS needs to stop dropping people from the rolls
  $2.6 billion was spent on illegal aliens, would that help fund El Rio?
  Due to senior population, we have good healthcare
  Affordable healthcare at El Rio/St. Elizabeth (they are facing funding challenges) = lack of awareness
  No health, no life
 
Theme 10. Leadership and Governance
 What do you most want to change or improve about our community/region?
  Business unfriendly policy
  How to deal with the small town mentality given our growth
  Need more small business attractions
  Elected officials - leadership
  City control of non-residents (People that live in the county can't vote)
  Leadership
 Why is this important? How does this affect you?
  Simplify/streamline the business application process
  We are unable to see other solutions, we only want to see our own solutions to the problems
  There is no systematic way to ensure competence in our elected officials
  Looking at the future is important - we get too caught up in fighting fires today; crisis management
  We are always reactive, not proactive
  There is too much "I want," and not enough what we all want. We are divided into groups
 
Theme 11. Economy
 What do you most want to change or improve about our community/region?
  State budget
  Low economic expectations
  The attention on Phoenix vs. Tucson (in terms of culture, economy, education, etc.)


Thursday, February 24, 2011