Imagine Greater Tucson - List of 98 Codes
 
These codes were developed by the IGT analysis team as part of using a qualitative data analysis software system called MaxQDA. Through 6 - 8 rounds of preliminary coding, the three members of the analysis team agreed that these codes worked well in capturing the meaning of statements coming from community conversations and online surveys. Several label changes were made toward the end of December 2010 and the final two codes were added at that time.
 
Accessibility and Transportation
  - Biking
  - Public transit
  - Traffic and ease of travel
  - Vehicles
Built Environment
  - Areas of the region
  - Downtown
  - Functional layout
  -     Mixed use, density and sprawl
  -     Shopping opportunities
Economic Environment
  - Businesses
  -     Major sectors
  -     New businesses
  -     Green business
  - Cost, value, investment
  -     High cost
  -     Affordable, low cost and free
  - Economic engine
  - Growth
  - Jobs
  -     Quality and quantity
  -     Salary scale
  -     Workforce
Education
  - Colleges and Universities
  -     University of Arizona
  - Funding
  - K-12 Schools
  -     Curriculum
  -     Districts
  -     Performance
Governance and politics
  - Governmental units
  - Leadership and vision
  - Policy, planning and regulation
Institutions
  - Non-profit, charity and volunteer
  - Social services and support systems
  - Sports
Natural Environment
  - Air quality
  - Desert
  - Managing Resources and Sustainability
  -     Conservation and resources
  -     Conservation education
  -     Solar energy
  -     Water
  - Mountains
  - Open space
  -     Local and state parks
  -     National lands and forests
  - Plant and animal life
  - Views
  - Weather and climate
Regional Character
  - Community and neighborhoods
  -     Connecting and interacting
  -     Divisive and polarized
  -     Friendly, relaxed and small town feel
  -     Openmindedness and creativity
  -     Support
  - Identity, brand and uniqueness
  - Nearby attractions
  - Size of Region
Social and Cultural Environment
  - Activities and events
  -     Arts, music and cultural events
  -     Eating out
  - Outdoor activities
  - Recreation, hiking and exercise
  - Groups
  -     Children, teens and future generations
  -     Families
  -     Friends
  -     Seniors
  -     Young adults / young professionals
  - Culture and ethnicity
  -     Hispanic/Latino
  - Quality of life
  -     Economic divide and poverty
  -     Food
  -     Health, happiness and well being
  -     Housing
  - Crime and Safety
Properties and dimensions
  - Beauty
  - Clean
  - Comfortable
  - Diversity
  - Ease of access
  - Exciting and vibrant
  - History
  - Isolation
  - Opportunity
  - Respect
  - Spiritual nature